How to show up in ChatGPT and Perplexity results
Most ChatGPT SEO advice says the same four things. Structure your content well. Add schema markup. Let GPTBot crawl your site. Build authority. That advice is not wrong. It is just useless on its own, because it ignores the one thing that actually determines whether you get cited: ChatGPT and Perplexity do not pick their […]
How to turn your pages into entities that AI search actually understands
The reason ChatGPT doesn't mention your business has nothing to do with ChatGPT. Or Perplexity, or Claude, or Gemini. They're all drawing from the same underlying source. And that source isn't something you fix by tweaking your social media presence or publishing more blog posts. You've probably heard the terms "knowledge graph" and "entity SEO" […]
Why your building company isn’t ranking on Google in 2026, and what real SEO for builders looks like
Most UK building companies aren’t getting leads from Google. Here’s what SEO for builders actually does, what to spend, and why AI search matters.
How to measure and improve your LLM visibility
You type a category-level question into ChatGPT. Something like "recommended B2B consultancy for a mid-sized UK firm" or "best HR agency in Manchester." You have been running a solid SEO programme for two years. Your search visibility and traffic metrics look healthy. You press enter. Four competitors come back. You are not one of them. […]
What actually matters in small business branding (and what’s a waste of money)
Small business branding: where the spend genuinely pays off, where it just burns cash. A direct UK guide for owners deciding what to invest in.
AI search visibility tools: what to track and what to ignore
AI search visibility tools: what they actually measure, what they miss, and how to use the data without being misled by vendor demos.
Healthcare content marketing: how to build authority and attract patients
Healthcare content marketing for UK private clinics: how to publish so patients find and trust you, and why writing for search alone misses the point.
What makes a good website? 13 things that separate the ones that convert from the ones that don’t
What actually makes a good website convert: 13 things that matter, and the polish-versus-substance trap most owners fall into. A direct UK guide.
What separates a real healthcare marketing agency from a generalist with a logo
What separates a specialist healthcare marketing agency from a generalist with a medical case study. UK focused. The signals that actually matter.
What is llms.txt? The 7 rules to follow before you hit publish
Over 844,000 websites publish an llms.txt file but no AI provider confirms reading them. The 7 rules to follow before you publish, or decide not to bother.