Creating a brand for Solihull Metropolitan Borough Council’s property team.
website design & build
We ran several workshops with their key stakeholders to identify who their buyer persona’s were, what challenges they had and how the team could best meet those challenges. We then looked at their value proposition and help them create a brand.
Once established, we used the information from the workshops to shape the website design, building highly targeted lead generation pages so the website could be a real tool for their business.
Targeting potential customers pain points is key to a successful lead generation strategy. The client acquisition strategy we put forward to PSMP focused on creating strategical content that would target prospects at each stage of the buyers journey.
Placing marketing right at the heart of the design process meant that Solihull Metropolitan Borough Council was in strong position and ready to start converting site visitors into clients as soon as the brand and website launched.
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