Firstly, we tackled the website. It wasn’t just a facelift; it was a complete digital reinvention. The new website boasted a fresh, inviting design complemented by user-friendly features such as Plan Your Visit, Activities, and Events sections.
The biggest goal was to digitise subscriptions. We built an e-commerce subscription management system and integrated it seamlessly with an on-site CRM. This powerhouse combo revolutionised how Moseley Park managed its subscribers, shifting from a cumbersome offline process to a slick, automated online system.
The results? A 360-degree view of park members and a rejuvenated subscription model that not only retained existing members but also recovered previously lapsed subscriptions. The successful launch campaign was the icing on the cake, which focussed on migrating subscribers to the new digital system.
