product brand identity for NatraTex®’s range of coloured asphalt


Sub-brand identity
BituChem’s coloured asphalt required a high quality, brand identity to showcase the product and its benefits against similar style resin bound surfacing.

Project highlights

Brand identity creation
synergy with the company’s main Brand identity

Brand identity creation

On the back of the success of BituChem’s own brand Identity redesign, Creative Tweed were called upon to create a sympathetic product brand identity for their new NatraTex® range of coloured asphalt.

A major consideration when creating he new NatraTex identity – It should have a recognisable visual rhythm that could be traced back to, and take advantage of the BituChem parent brand equity…
Creative Tweed completely understood what we, as a company, wanted to achieve. They established our new brand NatraTex within our industry…
Michelle Paschali
Director – BituChem Asphalt

brand identity application

Brand assets across the product’s various touchpoints

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