BituChem’s coloured asphalt required a high quality, brand identity to showcase the product and its benefits against similar style resin bound surfacing.
Project highlights
Brand identity creation
synergy with the company’s main Brand identity
Designing the NatraTex logo on a computer for branding and marketing materials.
NatraTex branding with colour, Cotswold, ClearPoint, ColdLay, and ChipTex product labels.
Brand identity creation
On the back of the success of BituChem’s own brand Identity redesign, Creative Tweed were called upon to create a sympathetic product brand identity for their new NatraTex® range of coloured asphalt.
A major consideration when creating the new NatraTex identity – It should have a recognisable visual rhythm that could be traced back to, and take advantage of the BituChem parent brand equity…
Creative Tweed completely understood what we, as a company, wanted to achieve.
They established our new brand NatraTex within our industry…
Michelle Paschali
Director – BituChem Asphalt
NatraTex branded stationery set including a notebook, business cards, and a mug with pencils.
NatraTex eco construction truck promoting sustainable building solutions in the UK.
Close-up of NatraTex surface sample showcasing texture and colour for NatraTex project.
Three NatraTex surface sample cards showcasing textured finishes for surface applications.
Fassebrook School brochure highlighting NatraTex flooring and design features for educational spaces.
NatraTex sample kit includes colour swatches and a sample block for surface testing and selection.
NatraTex branding and graphics showcased on an iMac screen in a contemporary office setting.
NatraTex display highlighting bespoke, durable, and versatile solutions for various applications at the trade show.
brand identity application
Brand assets across the product’s various touchpoints
