novus

web design and build

Re-imagining of the novus project management website to position them as a standout organisation within the project management field

branding
ux
web development
marketing

Client testimonial

Chris and Laura talk about the impact creative tweed has had on their business.

Project highlights

bespoke concept graphics
ux animation libraries
strategy-led content
brand tone-of-voice copywriting
traffic acquisition strategy
search engine optimisation (seo)

novus motion

novus motion is a sub-brand of novus with its own unique identity.

novus, far from your run-of-the-mill project management company, operates in the dynamic arenas of sport, hospitality, and residential sectors in the UK. Their distinctiveness lies not just in their services, but also in their delivery — a blend of cheeky charm and unwavering professionalism.

Having previously sculpted their brand identity to mirror this unique ethos, our journey with novus took a leap forward with the revamp of their website.

novus’s existing website failed to fully capture their essence and offerings. Lacking in goal conversion tracking, the site’s content was introspective rather than client-focused. An audit revealed underwhelming SEO performance, driven primarily by brand searches, and highlighted the need for a more intuitive site structure and content marketing strategy.

“I think this is the best website I have ever seen. A fantastic job as usual. Well done guys!”

Chris Hill
managing director, novus

artwork used on site

Samples of concept artwork work used strategically throughout the novus website to reinforce the value they delivery

Mobile first approach

Mobile mockups of novus service pages

We embarked on a comprehensive overhaul. The process kicked off with an in-depth analysis, covering analytics, content, design, and technical aspects. Our strategy was multi-faceted: refreshing the graphics, introducing captivating hero images and videos, enhancing site navigation and user journey, and revamping the information architecture. To create an immersive user experience (UX), we employed animation libraries such as barba.js. Balancing the brand’s tone with direct response copywriting, we redefined the website’s narrative to more effectively prompt customer action. This transformation set novus apart in their sector.