With the revamped website, we introduced an integrated marketing strategy laser-focused on two pivotal elements: traffic and conversions. This strategy was underpinned by a robust search engine optimisation campaign, ensuring that we attracted high-quality traffic. But the journey didn’t end there. We continually fine-tuned the website’s design and copy, achieving optimal conversion rates. Through our endeavours, we not only enhanced the organic reach of existing pages but also pinpointed new keywords that offered immense business value to International Forwarding. The results? A staggering 74% boost in traffic within just 90 days and an impressive 57% year-on-year increase in enquiries. It’s partnerships like these that truly underscore the value of evolving together in the digital realm.