NatraTex Coloured Asphalt


Creating a brand identity for BituChem’s flagship coloured asphalt range was right up our street!

BituChem's coloured asphalt required a high quality, brand identity to showcase the product and its benefits against similar style resin bound surfacing.



visual identity
product presentation

Having worked on BituChem’s own brand Identity, Creative Tweed were called upon to create a sympathetic product brand for their new NatraTex® range of coloured asphalt.

A major consideration when creating this was that the new identity should have a recognisable visual rhythm that could be traced back to and take advantage the BituChem parent brand equity..


client feedback

“Creative Tweed completely understood what we as a company wanted to achieve. They established our new brand NatraTex within our industry. We look forward to working more closely with Creative Tweed in the future.”

Michelle Paschali
Director – BituChem Asphalt



NatraTex required an identity to showcase the product and it’s benefits to prospective clients. We created a brand identity that  increased brand visibility in their target marketplace and a visual continuity throughout NatraTex’s marketing channels.

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