Creating a brand identity for BituChem’s flagship coloured asphalt range was right up our street!
branding
visual identity
exhibition
product presentation
Having worked on BituChem’s own brand Identity, Creative Tweed were called upon to create a sympathetic product brand for their new NatraTex® range of coloured asphalt.
A major consideration when creating this was that the new identity should have a recognisable visual rhythm that could be traced back to and take advantage the BituChem parent brand equity..
“Creative Tweed completely understood what we as a company wanted to achieve. They established our new brand NatraTex within our industry. We look forward to working more closely with Creative Tweed in the future.”
Michelle Paschali
Director – BituChem Asphalt
NatraTex required an identity to showcase the product and it’s benefits to prospective clients. We created a brand identity that increased brand visibility in their target marketplace and a visual continuity throughout NatraTex’s marketing channels.
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