Creating a brand identity for BituChem’s flagship coloured asphalt range was right up our street!
Having worked on BituChem’s own brand Identity, Creative Tweed were called upon to create a sympathetic product brand for their new NatraTex® range of coloured asphalt.
A major consideration when creating this was that the new identity should have a recognisable visual rhythm that could be traced back to and take advantage the BituChem parent brand equity..
“Creative Tweed completely understood what we as a company wanted to achieve. They established our new brand NatraTex within our industry. We look forward to working more closely with Creative Tweed in the future.”
Director – BituChem Asphalt
NatraTex required an identity to showcase the product and it’s benefits to prospective clients. We created a brand identity that increased brand visibility in their target marketplace and a visual continuity throughout NatraTex’s marketing channels.
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