Designing a multisite framework to seamlessly deliver content to global subsidiaries
website design & build
With clients such as Sam Warburton and Bradley Davies, Lockdown have established themselves as leaders int their field. Their flagship product, the LSSS, reveloutinsed the market drastically reducing the recovery time of shoulder injuries from 6 months to an average of 12 weeks.
After completing our persona workshop, we worked with Lockdown to develop their unique value proposition, refresh their brand identify and design their new website.
Lockdown ship their products globally from their offices in the UK and USA. While there are a many similarities between the UK and US markets, there were some fundamental differences, especially with medical legislation. For this reason, we built LockDown’s on a multisite network. This allows them to create a network of sites on a single WordPress installation.
LockDown had two clear audiences that they needed to communicate with: The medical professional and the patient. Their new website clearly communicates the benefits of their products in visually engaging way. The multisite network allows them to manage two websites with ease while making the small content changes required depending on the local market.
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