Beautiful design with marketing strategy at the heart driving the right customers to your business
Your website is your most valuable marketing tool so it is more important than ever to have a well-designed, practical website. When a visitor lands on your website you have a small window of opportunity to convince them that they’ve found what they are looking for if you are to turn them from a browser to a customer. This means striking the perfect balance between creativity and functionality.
These days there is a lot of choice when it comes to web designers. The trick is to find one who is also an expert marketer, digital strategist and a website conversion specialist – this is no easy task.
Marketing must be at the heart of your website’s design. You may be running many different digital campaigns but ultimately everything is channelled back through a single point: your website. Therefore having strategies in place to convert site visitors into customers is essential.
This is why our passionate team of digital experts know that great web design starts with strategy.
This will be our approach when designing your website. Before any web designs are produced we have a discovery session where we go ‘under-the-skin’ of your business and learn as much as possible about your customers and what problem your business solves. Through intelligent design, we look at where we can implement simple marketing systems that will allow you to generate more business sales as soon as your website launches.
Each stage of your journey to a new website has been carefully planned out. This process allows us to deliver you a beautiful website that is ready to start attracting customers as soon as it launches.
A two / three-hour session where we look in detail at your unique value proposition and establish your buyer personas. We examine who your ideal site visitors are, identifying their pain points and their challenges. This exercise is not only essential for website development but will also form the foundation for future marketing campaigns and website content.
Our design process typically starts with mood boards. We discover looks and tastes on how the end product could be realised. Wire-framing allows us to think through the problems and solutions at the structural level. We always use the analogy that we should understand how to build the house before we paint it.
Creating and combining the use of imagery, colour, shapes, typography, and form to enhance usability and improve the user experience. We typical move from flat artwork to a prototype which, in terms of web design, is an interactive mockup of your new site. This allows us to get a good understanding of the functionality, user journey and flow of your new website.
A local environment is setup and the web build commences. At various agreed key stages, we will migrate the site to a secure, live staging environment where you can access your new site via a URL and password.
The only way to consistently grow in an online space is through listening to your users. We start this process by testing our work with real people. We ensure the site delivers across all major browsers as well as smartphone, tablet, and desktop. When you’re ready for launch we do one last round of checks and then release your new site to the world.
If you’re looking to scale your business attracting ideal customers then schedule a discovery call today.
If you’re interested in taking your website to the next level, making it a powerful marketing and business generation tool, then our free 42-point checklist is for you. Make your website work harder and double your leads.
If you’re interested in taking your website to the next level, making it a powerful marketing and business generation tool, then our free checklist is for you. Make your website work harder & double your leads.