Healthcare SEO agency

Every patient journey now starts with a search. The question is whose name comes back.

Patients research for weeks before they book private treatment. We make sure they find you at every step, in Google and in AI tools like ChatGPT, and that your site turns their research into a consultation.

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21x

organic growth for a private cardiac diagnostics provider

in six months

285%

organic growth for a Harley Street practice

in four months, outperforming their PPC

66%

click growth

inside the first 90-day sprint

You're an excellent practice. Google has no idea.

Your clinical reputation took years to build. None of it is visible to a patient typing “private cardiologist near me” at 10pm. What ranks instead? Directories. Aggregators. Corporate chains with content teams. Practices with weaker credentials and better websites.

Healthcare SEO fixes that mismatch: making your expertise as visible to Google as it is to your peers.

SEO in a YMYL sector is a different discipline

Google holds health content to its highest standard; thin content from anonymous authors doesn’t rank. That standard is your advantage: you have credentials, clinicians and evidence competitors can’t fake.

We structure it so Google and AI tools recognise it: author credentials on clinical pages, CAP-compliant evidenced claims, consistent entity signals. Clinical sign-off is built into our process, not bolted on.

Proof

ECG at Home: 21x organic in six months, 66% clicks in 90 days, cited by Gemini, ChatGPT and Perplexity. Westminster Medical Group: 285% organic in four months by repositioning pages ranking 4-20, medical authority links, patient-journey service pages. Organic overtook PPC.

From visibility to booked enquiries

ECG at Home grew organic 21x and Westminster Medical Group grew 285% by fixing search visibility and conversion together.

ECG at Home

66% click growth in 90 days, 21x organic growth by month six, and citations in AI answers.

Westminster Medical Group

285% organic growth in four months by repositioning pages, building authority links and improving patient-journey pages.

Where are patients failing to find you?

✓ Real search demand by treatment and location
✓ Competitor visibility gaps
✓ Delivered as a personal video walkthrough

Process

Audit where patients can't find you.

We map the search landscape and identify where competitors appear and you do not.

Fix what holds the site back.

Positions 4-20 rescues come first because those pages are often closest to commercial movement.

Build procedure and condition pages.

CAP-evidenced, clinician-signed content built for the terms patients use when they are ready to act.

Earn medical authority links.

Authority links and citations that move Google and AI visibility.

Convert the research visit.

SEO only matters when the visit becomes an enquiry or consultation.

90-day sprints. No 12-month lock-ins.

Clear objectives. Measurable milestones. Transparent reporting.

FAQs

SEO feels slow. We need patients this quarter.

Pages in positions 4-20 move fast; that’s where Westminster’s first wins came from. First movement inside 90 days, commercial impact months three to six. Need patients next week? That’s PPC, and we’ll say so.

We tried SEO before. We got reports, not patients.

GA4 tracking from day one; every consultation attributed to source. You see which pages produce patients.

Will Google's health content rules work against us?

The opposite: YMYL punishes thin anonymous content. Real clinicians and evidence clear a bar content farms can’t. The rules are a moat for legitimate providers.

Can our clinicians review everything?

They have to. Draft, clinical verify, publish. It makes the content better and it’s how compliance stays intact.

Does AI search matter for patients yet?
Yes. ECG at Home appears in ChatGPT/Gemini answers; AI-referred visitors convert ~6x Google organic in our client GA4 data.

Why generic SEO fails in healthcare

Get your free Traffic Projection Report

We will show you where patients are searching, which competitors they currently find, and which pages have the fastest route to commercial movement.

No charge. No obligation.

Or call us directly: 0121 769 2631

We work in focused 90-day sprints so the results have to earn the next sprint.