Kirk & Kirk

e-commerce

creating a dynamic, customer-centric online experience for leading eyewear brand

design consultancy
ux development
e-commerce build
cro

Project highlights

Technical performance, user experience, and customer engagement all improved.
Flexibility and functionality to support dynamic marketing strategies

Kirk & Kirk PDP

Product description page for Kirk & Kirk

Kirk & Kirk, a prestigious eyewear brand, faced significant challenges in technical performance, user experience, and engagement on their e-commerce platform. The existing framework’s limitations hindered their ability to conduct effective A/B testing for new marketing ideas and campaigns. This was a critical issue, considering the competitive and fast-evolving nature of online retail.

Close-up of colourful glass frames with no labels, showcasing craftsmanship. — Creative Tweed glass frames with vibrant colours and no labels, highlighting quality and design.

Three pairs of colourful eyeglasses in purple, blue, and lavender on a white background. — Vibrant eyeglasses in purple, blue, and lavender displayed for fashion and vision correction.

Close-up of a woman wearing yellow glasses with a colourful background. — Join Kirk & Kirk community for exclusive benefits and behind-the-scenes stories.

Kirk & Kirk Contour Collection glasses with colourful frames and sleek designs. — Kirk & Kirk Contour Collection featuring William, Emma, Layla, and VA glasses in various colours and styles.

Blue Victor eyeglasses with black and white accents on the temples. — Victor eyeglasses in blue, featuring a stylish and modern design, perfect for everyday wear.

Map showing Kirk & Kirk optical store location in San Francisco. — Map highlighting the location of Kirk & Kirk optical store in San Francisco, California.

Kirk & Kirk Centiles Collection eyewear with colourful designs and unique styles. — Eugene wearing Thom in Citrus, part of the Kirk & Kirk Centiles Collection, showcasing vibrant eyewear styles.

artwork used on site

A selection of sections from the site including homepage hero, PLP, email opt in, quick look function, store locator and virtual try on

Mobile first approach

Kirk and Kirk homepage, PDP and basket

Our solution was comprehensive and custom-tailored to Kirk & Kirk’s unique needs. The project focused on enhancing the front-end user experience and streamlining the back-end processes.

Key features included advanced navigation with mega menus, a refined search function indexing products and content, and a sophisticated product listing page offering quick access filters and interactive elements like hover-over information and a quick view option. The product description pages were meticulously crafted, featuring a main image gallery with a 360-spinner experience, configurable product options, and integrated customer images.

The e-commerce aspect was significantly enhanced with a user-friendly basket interface, a streamlined and secure checkout process, and multiple payment options including saved cards and various digital wallet services. The back-end improvements involved integrating DEAR inventory system with WooCommerce for seamless stock management and implementing Google-compliant product feeds for better online visibility.