Email marketing, PPC, marketing automation, SEO, content, social…the world of digital marketing can sometimes seem a little overwhelming. We pride ourselves on being able to simplify it for our clients, creating simple campaigns that have a big impact.
Quite often you see the marketing tools mentioned above spoken about in isolation when really they need to be working together as part of a marketing system.
We take a holistic approach to marketing, developing marketing funnels that target prospective customers at each stage of the buyer journey.
As business owners, we understand what it means to be time poor. Getting the balance right between working in the business and working on the business can be tough. You know that marketing is important but finding spare hours to invest in it can be challenging.
Unfortunately a sporadic approach to marketing can result in irregular monthly revenues which makes planning for the future difficult.
Having a solid strategy in place is the best way to ensure your pipeline is full of perfect customers who can’t wait to do business with you.
This is what we do. We help you build and implement marketing systems that bring you consistency and predictability in your business.
The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself. Really wise words from Peter Drucker and the bedrock of our six step process.
A two / three-hour session where we look in detail at your unique value proposition and establish your buyer personas. We examine who your ideal customers are, identifying their pain points and their challenges.
What is your offer? We look at what problem you solve and help you fine-tune the messaging so it is easy for customers to understand and sets you apart in the market.
This will be your comprehensive marketing blueprint for all your upcoming activity. It will set out campaign objectives and KPIs, and contain a visual road map for your marketing funnel with a clear timeline for when activity will be taking place. Set out your remarketing strategy. Detail the lead nurturing process and look at what can be automated.
We will help you create content for each stage of the buyers journey. Whether you need high quality video, engaging ads, or educational webinars we will create all the content you need to attract, engage and convert new customers.
While each funnel is different, there are normally quite a few tools that need to be set up correctly and work together, from traffic acquisition to lead nurturing. We take care of all the technicals for you.
At the end of the campaign cycle we do a thorough review looking at what worked well, what could be improved, where the drop-offs were and how many leads went on to convert into customers. We then make recommendations and look at opportunities for you to scale your offer.
Thank you for producing a brilliant video for us showcasing our sport. The reaction we got to it going live was out of this world. Cannot thank you enough for the amount of interest we have had from the film.
Warwickshire Bears, Head Coach
If you’re looking to scale your business attracting ideal customers then schedule a discovery call today.
You don’t have to rely on old school tactics or work round the clock any more. Your ideal customers are just a click away. All you need is an eight step strategy to reach them. Complete with actionable steps, your Blueprint will walk you through: