Styg is dead! Long live Styg!
It has been almost three years since the Creative Tweed stag logo, or ‘styg’ as we call him, took form. It originated from the same place as our agency name. Increasingly, the world in which we operate is digital and while we love digital, we wanted to introduce a tangible element to our identity.
So why the change? Well we see it more of an evolution to something slightly more considered with a wider application. An identity that reproduces well when printed and on the web.
We’ve tracked the evolution below.
When making incremental changes to your identity, it does provide opportunity to reflect on your brand as a whole. Our values are still firmly set in providing our clients with the highest level of service, challenging them with innovative ideas and striving for design, web and marketing excellence.
We’ve also used this an opportunity to freshen things up on our website bringing it more inline with where we are now as an agency. New imagery has been introduced throughout the site. Project and posts have been redesigned giving a ‘head-nod’ to a more traditional print layout when on desktop, which we felt provided an interesting juxtaposition. We hope you like it.