Marketing Strategy

If you’re looking to create a recipe for business success, having a solid, actionable marketing strategy in place is the best place to start.

Your marketing blueprint

Your marketing strategy acts as a blueprint for your business to follow. It unifies and aligns all departments in the business so everyone can work together and hit your big business goals. It contains detailed information on your ideal customers, your messaging and outlines the marketing steps you need to take each week for maximum business results.

The WHO

buyer personas

Every marketing strategy should start here. You need to have an intimate understanding of your customers, what problems they face and how your product/service solves those problems.

marketing strategy wall planning
men writing to clipboard and whiteboard at office

The WHAT

fine tune your messaging

Our team of digital experts look at your business offer, USPs and how you present them to the world. Is your messaging inline with the market wants? How does it stack up against the competition? Through a series of workshops, competitor analysis and brand audit, we fine tunes your business message so sparks actions from your ideal customers.

The HOW

campaign planning & production

Things start getting exciting. Using the information from the R&D sessions, we put forward ideas for strategic marketing campaigns that will connect with your audience. We’ll prepare a production schedule in order to capture the creative assets your business will need and then bring it all together in an execution document so you can see exactly when marketing activity needs to take place.

Marketing consultancy

Once your marketing strategy is ready to go, you’ll have a clear understanding of how to reach and engage with your ideal customers. Creative Tweed can provide you with the consultancy leaving fulfilment to you and your in-house teams or we can implement the marketing campaigns outlined in the strategy document on your behalf.

We typically break marketing activity down into 90 days sprints. Then review, measure and optimise.

Our process

The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.  This is the bedrock of our four step process.

01

Strategy workshop

We examine who your ideal customers are identifying their pain points and their challenges.

02

Offer & messaging

We look at what problem you solve and help you fine-tune the messaging so it is easy for customers to understand and sets you apart in the market.

03

Production

Whether you need high quality video, engaging ads or educational webinars we create content for each stage of your buyers journey.

04

Launch & measure

We help you with the technical setup, launch your campaign and then provide ROI reporting at the end of the campaign cycle.

we specialise in

Marketing strategy

Strategy is at the heart of everything we do. We provide you with clarity, focus and a step-by-step blueprint you can implement in your business for maximum ROI. 

Advertising

LinkedIn, Facebook, Google…wherever your audience is, successful advertising hinges on your ability to get their attention and take action. Our approach is different to the rest.

Content marketing

Helping your business cut through the noise and stand out in the market by creating killer content that connects with your audience on an emotional level.

SEO

The goal of every business is to be at the top of Google when a potential customer is searching for what they sell. Let our team give you a hand.

you're in good company

From our portfolio

marketing case studies

Samaritans

Samaritans

Volunteer recruitment

Warwickshire Bears

New season launch

Play Video

Alice Masterson | Warwickshire Bears

Play Video

Clare David | VIP Fitness

"Creative Tweed are professional, incredibly quick to react to changes and the quality of the work they produced was always exceptional."
Kat Thorne
Director of Educational Solutions | itslearning
"Creative Tweed showed creativity, energy and enthusiasm and always went the extra mile when needed. It is always a pleasure working with David and Richard."
Caroline Moore
Director | Bracebridge Corporate Finance
"Thank you for producing a brilliant video for us showcasing our sport. The reaction we've had since it went live has been out of this world!"
Tom Masterson
Head Coach | Warwickshire Bears
"Creative Tweed are excellent to work with. Their approach was always collaborative and effective. They deliver on time and have always been appropriately priced."
Michelle Wilby
BID Director | Colmore Business District

Frequently Asked Questions

There are many variables affecting the answer to this question such as where you are as a company, who your target customers are and the product/service you sell.

All of our campaigns start with a strategy session designed to answers these questions while bringing clarity and focus to your marketing.

We obviously want you to see maximum benefit ASAP so we can typically have your campaign up and running in four weeks.

This time period can be longer if more complex content is required.

The time it takes for your website to appear on page 1 of Google depends on a number of factors.

It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases.

Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however there are a number of factors that can improve your chances.

Building your website on WordPress is a good start as WordPress has some great Search Engine Optimisation fundamentals built-in.

Have a great content marketing strategy is also key.

Absolutely, in fact we do this for quite a lot of our larger clients who have in-house marketing teams.

Our elite marketing marketing consultancy provides their teams with the guidance, strategy and assets they need to execute effective marketing campaigns.

There are many factors that go into determining the answer to this question. The main one being how much do you want to make and how much do you charge for your offer.

During our initial meetings, we’ll look at strategy session economics which will be able to give you guidance on adverting spend.

Yes, all creative assets we produce for your marketing campaigns are yours to keep.

From the blog

marketing insight

Ready to transform your business?

If your looking to scale your business attracting ideal customers then schedule a discovery call today. 

Your Marketing Blueprint

You don’t have to rely on old school tactics or work round the clock any more. Your ideal customers are just a click away. All you need is an eight step strategy to reach them. Complete with actionable steps, your Blueprint will walk you through:

  • How to attract highly qualified customers to your business like a magnet.
  • How to understand the triggers that make your customers seek out your products or services.
  • How to produce content that excites your customers leaving them wanting more.
  • How to capture visitors who don’t buy the first time.

Business Response Marketing Toolkit Launched

Get the most out of your marketing and maintain steady business growth over the coming months.