Branding is the way you present your business to the world - make sure you do so in the best way with Creative Tweed.
A brand is an emotion behind what someone feels and sees when they interact with your company on any level. As a result, your brand becomes your businesses personality.
From how you communicate on social media to the choice of image that you use with your blog post, the sign outside your office to your digital avatar, there is a lot to consider when creating a brand identity. Our design process takes all of the applications into consideration.
Your key messages and value proposition need to be consistent every time a potential customer interacts with your brand, understanding who your audience is and establishing your value proposition is at heart of our brand identity work.
Every time someone interacts with your company is a touch point. From your advertising to the product packaging, the way you answer the phone to your follow up emails, we can help you develop a unified brand message.
Colour plays an incredibly important part in forming your branding. The phycology of colour is fascinating and you need to pick a colours that compliment your brand values and that works well together as a palette.
Brand guidelines are a critical part to the branding process. It provides one focal reference point for all staff making sure messaging, logo usage, image choice and tone of voice is constant throughout the business. We prepare one for you at the end of the branding project.
Typically we provide a stationary set including letterheads, email signatures, business cards social media brand assets as part of any branding work.
Design is not just how something looks or feels – Design is more importantly, how it works. Here’s our four key considerations when creating…Thanks Steve.
At the start of the design process there are many ideas that need to be rationalised – It’s our job to understand what you want, and also what you need to get there.
Once we’ve formulated a design brief that satisfies your customer persona’s needs and wishes, we can turn ideas into tangible design concepts. From brand identities to websites and marketing campaigns, you’ll receive a solution that performs.
Once everyone’s happy, your chosen solution will be turned into a final design for approval.
We’re not finished yet!
Now we can introduce your design to your audience.
From a facebook avatar of your logo to a printed brochure that promotes your goods, we’ll make sure it’s fit for work…wherever you work.
Your brand identity is what makes you instantly recognisable to your customers. We have everything you need to shape a distinctive brand.
There are many reasons a business may want to rebrand, the important thing here is to follow our strategic process, that we call ‘brand tailoring’
We believe in a connected marketing approach. We can operate within a single discipline or create a marketing/brand strategy that can encompass many different marketing and design streams. As an agency that provides a full range of services to our clients, we can provide your department with support and expertise in:
And if we don’t offer it as one of our core disciplines we’re agile enough to be able to provide the service as a bolt on.
Yes, we work with you to achieve your deadline. Obviously we’d like as much notice as possible and our ability to deliver will always depend on the project scope…a 144 page brochure, same day deadline might be a bit too tight
Yes we can! If you have any origination files, text documents or images that you’d like us to amend or use, you can send them to us via email. Too large to email? No problem! Speak to one of our team and we can set up a secure dropbox link so you can upload them to us.
We try to minimise our impact on the environment by supplying proofs as digital documents. Unless otherwise agreed we will send you a proof of your project as a pdf – which can be viewed using Adobe Acrobat. This allows you to make amends as comments on the document and then you can email it back to us.
No, the choice is yours. We have over 20 yrs experience in print management and production, so if required we can source and manage the print element to your project, however the university has a roster of approved print suppliers that are available to use. If you would like us to manage the print process please let one of the team know and we can include it in our quotation.
If your looking to scale your business attracting ideal customers then schedule a discovery call today.